The promise of technology in healthcare is high: faster development of new cures, more accurate diagnoses and treatments, enhanced patient experiences, and overall improvement in the performance of the healthcare system. The healthtech sector is filled with promising startups challenging the status quo. However, navigating regulations, particularly when entering different international markets, poses challenges. Telehealth, precision medicine, and advanced clinical systems are among the most promising developments. Meanwhile, direct-to-consumer health offerings are also booming.